Gerry McGovern provides this week’s guest article. You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to [...]
Entries Tagged as 'Bank of Ireland'
How To Build & Destroy Your Brand On The Web
February 26th, 2010 · Comments Off · Books I Like, Communications, Social Media, Tips, strategy
Tags: Advertising·Bank of Ireland·brand·Business·Chris Brogan·Consultant·Harvard Business Review·Marketing·Richard Branson·strategy·Tom Peters·User interface design












