Gerry McGovern provides this week’s guest article. You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to [...]
Entries Tagged as 'Consultant'
How To Build & Destroy Your Brand On The Web
February 26th, 2010 · Comments Off · Books I Like, Communications, Social Media, Tips, strategy
Tags: Advertising·Bank of Ireland·brand·Business·Chris Brogan·Consultant·Harvard Business Review·Marketing·Richard Branson·strategy·Tom Peters·User interface design
12 Steps To Getting Started as a Consultant
February 24th, 2010 · View Comments · Books I Like, Career, Communications, How To, Linkedin
Most people think it’s difficult start a career as a business consultant. I used to think the same in my early 20s when I started in IT. In retrospect, I should have made more efforts to establish myself as a consultant earlier; the benefits certainly outweigh the downsides. As luck would have it, I was [...]
Tags: Chris Brogan·Consultant·Harvard Business Review·Linkedin·management·Management consulting·Richard Branson·strategy·Tips·Tom Peters
How to Run Structured Interviews & Improve Task Analysis
February 20th, 2010 · View Comments · Technical Writing
It’s not the questions you ask that matters, it’s the way you ask them. Technical writers, business analysts, and developers all ask questions. They want answers. And some are better than others. Some ask many times to get the definitive answers. Others think they have the answer but, on closer inspection, have overlooked some vital [...]
Tags: Consultant·interview·Outsourcing·Procedures·Process Design·Questionnaire·Questions·SME. Workshop·strategy
