Author Archives: Ivan Walsh

  Can tell me the difference between a case study and a white paper. I read your case study overview and am having a hard time differentiating between them. If you have a minute, can you clarify?

Question: I have an short term contract to develop Standard Operating Procedures but the statement of work is very light.  Any suggestion on questions to ask in kick off meeting to assure preparing best documentation for client?

Here’s a common problem with MS Word.  For some unknown reason, the Table of Contents (which was there this morning) is now gone. When you look at the page in Word, you might see this error message: { TOC\O "2-4"\H … Continue reading →

I’m often asked for tips on how to write large documents in Microsoft Word? From what I have see, the main issues with creating long docs in Word tend to involve formatting, styles, graphics, tables, and bullets. Formatting — cutting/pasting … Continue reading →

IDC (International Data Corporation) recently estimated the total number of all handheld devices shipped worldwide will exceed 24.8 million this year. By combining software and design principles, companies are planning to extend their enterprise and Web-based applications to handheld computers … Continue reading →

This guide is designed to help you write a Request For Proposals (RFP) in clear English. Its objective is to help you write and format an RFP that your target audience can understand in one reading. Use Plain language techniques … Continue reading →

When writing emails, what you actually write and what you mean to say can come across as quite different. “But what I meant was…” Too late! The damage has been done. The impact of the words you use will have … Continue reading →

This article explains how to write content and how to tailor content to online audiences. The primary differences between web-based text content and printed media are related to: Hypertext — users have the ability to jump to another page with … Continue reading →

Use this list to evaluate your competitor’s websites so you can create a site that gives you the edge over them. Brand — does the site add or detract from the companies brand equity? Content — does the quality of … Continue reading →

Design for Standard Screen Resolutions Most users have their settings set to 600×800 pixels. If you design your site for screen resolutions wider than this remember to accommodate those who will not see the off-screen data. Users get tired when … Continue reading →