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How To Create Content For Your Blog Every Day

March 4th, 2010 · Social Media

you-tube-video In this short video I explain how to create content and to remove the barriers that stop most people from creating content on a daily basis. It’s not difficult but you do need to have a system that lets you maximize your opportunities to create content and reduces the barriers that stop you from doing this. For example, you can create more content for your blog – and generate more business – if you work in batches.

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Review Camtasia 6: The Good, Bad and The Ugly

March 2nd, 2010 · Reviews

I upgraded to Camtasia 6 at the weekend (from v4) mostly to import and edit .MOV files. These are created by my faithful Canon Powershot when I shot videos. Sony makes AVIs. The other reason was to do more heavy lifting with Camtasia. I have tons on material on the hard-disk and want to get these into screencasts. So, what the verdict?

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How To Build & Destroy Your Brand On The Web

February 26th, 2010 · Books I Like, Communications, Social Media, Tips, strategy

cattle-brandingGerry McGovern provides this week’s guest article. You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then they ‘improved’ it, making it more secure. And this of course is the problem at the heart of security. You can make a process so secure that even the people for whom it is designed can’t use it without huge effort. [Read more →]

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12 Steps To Getting Started as a Consultant

February 24th, 2010 · Books I Like, Career, Communications, How To, Linkedin

Most people think it’s difficult start a career as a business consultant. I used to think the same in my early 20s when I started in IT. In retrospect, I should have made more efforts to establish myself as a consultant earlier; the benefits certainly outweigh the downsides. As luck would have it, I was forced into a consultancy role when I lost my 9-5 job. Time to learn to hustling and bring in business. Harvard Business Review refers to it as The Hustle Strategy. More on that later. [Read more →]

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Subscribe to any Posterous Blog via Email

February 24th, 2010 · Social Media

posterous2 You can now subscribe to any blog on Posterous by email. They’ve updated its autopost tool so that your friends on Facebook and Twitter can stay updated with your blog as well as friends that are not on these networks but want to stay connected. FYI: You can also publish blog posts to Posterous by email, either thru Yahoo and/or Gmail.

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Writing Technical Documentation for Chinese and Japanese Readers

February 24th, 2010 · Technical Writing

chinese user guidesmall Carsten Mende explains how loan words are used in China and Japan. These are English words that are commonly used in everyday Chinese, (i.e. loaned) but may not translate correctly if taken literally. He looks at how the ‘Chinese and Japanese languages incorporate English terms and how they are used’ and gives suggestions on what to avoid when translating documentation into these languages.

Copy of chinese user guide

Difference between English, Chinese and Japanese syllables

He starts by showing the different between how syllables are created in these languages. And as someone who has studied Chinese for a few years, it’s both fascinating and frustrating. Oranges and apples, so to speak.

Latin – allows ‘numerous variations for combining letters and the amount of syllables is extremely large. English has more than 11,000 syllables.

Chinese and Japanese is very different: Chinese (Mandarin) is written in characters; each reflects a syllable and not a single letter.

Adopting loan words in Chinese and Japanese

He shows three mechanisms for the adaptation of English words in both languages:

  • Phonemic way
  • Semantic way
  • Adaptation without any transformation

For example: Coffee 咖啡 ka fei

Suggestions

He cautions that when translating or transferring into a foreign language, ‘even obvious things may shape up as something completely different. So you should always treat your customer attentively, take him seriously and be prepared to communicate in his mother tongue.’

Read Carsten Mende here

Opportunities

The quality of technical documentation in China is often very poor. It’s not for lack of trying, rather they lack experience technical writers and have had little exposure to international audiences.

For foreigners this represents a huge opportunity. Technical writers who can come to China and test the waters could do very well. The pay is increasing all the time and the cost of living significantly lower than elsewhere.

Fancy moving?

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Gina Blednyh Interview: How Social Media Will Make You A Better Technical Writer

February 22nd, 2010 · Technical Writing

Interview Facebook Technical Communications Group Gina Blednyh launched the Technical Communication 2.0 group in Facebook in 2009. It explores the interplay between Web 2.0 and technical communication. It’s a terrific place to exchange ideas about collaborative technologies and new approaches to delivering information. In this interview, I ask her how Technical Writers can use Social Media and the types of content they are likely to deliver.

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How to Run Structured Interviews & Improve Task Analysis

February 20th, 2010 · Technical Writing

interview2 It’s not the questions you ask that matters, it’s the way you ask them. Technical writers, business analysts, and developers all ask questions. They want answers. And some are better than others. Some ask many times to get the definitive answers. Others think they have the answer but, on closer inspection, have overlooked some vital point. So, how do you ask the right questions?

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Using Google’s Wonder Wheel for Mind Mapping & Generating New Ideas

February 15th, 2010 · Books I Like, Business Process, Communications, Google, Tools, strategy

how to use google wonder wheelWhat happens if you combine Mind Mapping techniques to Google’s search engine? You get Google’s Wonder Wheel. Google’s Wonder Wheel is Search and Mind Mapping combined together. The Wonder Wheel was introduced in May 2009 and is one of Google’s best kept secrets. This search/mindmapper tool shows search results in a Wheel with different Spokes for each associated search result. Fantastic tool for brainstorming, studying trends, and idea generation. [Read more →]

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Do you Earn As Much As These Technical Writers? 2009 Salary Survey Results

February 12th, 2010 · Career

dollar signThe WritersUA User Assistance has published details of its 2009 Salary Survey results, which includes a breakdown of salaries for technical writers and others in the tech comms field. [Read more →]

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Don’t Feed The Trolls!

February 10th, 2010 · Communications, Facebook, Google, How To, Linkedin

Troll, Communications, PR, Marketing, Strategy, PolicyI have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention.

Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next? [Read more →]

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[Interview] Svi Ben-Elya on Technical Writing & Professional Empowerment in Israel

February 9th, 2010 · Technical Writing

Svi Ben Elya-Israel-Technical-WriterThis week I speak with Svi Ben-Elya, one of Israel’s first technical writers.  After moving to Israel in the early 1980s, Mr. Ben-Elya developed a reputation for helping companies solve their documentation problems innovatively but painlessly, while within the technical writing community he became known for helping others. Mr. Ben-Elya’s reputation enabled him bring together all parts of Israel’s technical writing community (independent contractors, technical writing companies, and in-house writers) in Oct. 2003 to found Elephant. http://elephant.org.il. [Read more →]

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