We got an email today regarding the best template for writing case studies.
Here’s a few pointers:
1. who do you expect to read this?
Is it journalists, motorcycle enthusiasts, or those coming from a technical capacity, such as designers.
2. where will they read it?
If they will read it on the web, then use less graphics and more text. Consider any possible bandwidth issues they may have.
3. will they print it out?
If so, remember to include your physical address and low-call telephone numbers.
Actually, I’d strongly suggest that you encourage your reader to print your sales collateral whenever possible. If it looks good, and I’m sure it does, then it will reflect positively (ie on your core brand values) whenever someone sees it one a meeting table, in a convention foyer, or in a media pack.
With that said, you might want to look at Case Study 3 Pack we offer at: http://www.klariti.com/templates/Case-Study-Template.shtml
This includes screenshots of all the templates so you can see what your getting in advance.
PS – You may also want to look at the White Paper template pack.
Many of our customers seem to prefer their look and feel, especially the black and red designs.
http://www.klariti.com/templates/White-Paper-Template.shtml
Again, we have screenshots so you can so what’s on offers.
PPS: I’d be delighted to proof your case studies before you publish them.
I offer this service to all new customers to get them up and running. There is no cost involved and maybe we all learn something in the process.
That’s it. Regards,
Ivan Walsh
General Manager
Klariti Business Documents
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