If you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And [...]
Entries Tagged as 'Copywriting'
What Andrew Chen Can Teach You About Writing Killer Headlines
January 26th, 2010 · Comments Off · Business Process, Communications, How To, Leadership, Productivity, Social Media, Technical Writing
Tags: Business Models·business writing·Copywriting·fremium·Headings·web 2.0·writing
Technical Writing News – Nov 20th
November 20th, 2009 · Comments Off · Adobe RoboHelp, Content Management, Dita, Doc 2 Help, Google, MadCap Flare, News, Social Media, Technical Writing
Meet Captain Jing, eat Alphabetti Spaghetti, create lists in Robohelp, move technical writers to network thinking, LaTeX (not that type!), Why I Wasn’t Sold on Single Sourcing, The Moment I Felt Like an Executive, Does Your Company Need a Dedicated Tweeter? and how much does Darren Rowse earn from Blogging. What [...]
Tags: Adobe Framemaker·Adobe RoboHelp·blogging·Career·CMS·contract·Copywriting·Darren Rowse·Jing·LaTeX·MadCap Flare·Online Help·Open Source·Robohelp·rss·Single Sourcing·STC·Structured Authoring·Technical Communications·Technical documentation·Technical Writers·Technical Writing·Tweeter·Twitter·wiki
