Gerry McGovern provides this week’s guest article. You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to [...]
Entries Tagged as 'strategy'
How To Build & Destroy Your Brand On The Web
February 26th, 2010 · Comments Off · Books I Like, Communications, Social Media, Tips, strategy
Tags: Advertising·Bank of Ireland·brand·Business·Chris Brogan·Consultant·Harvard Business Review·Marketing·Richard Branson·strategy·Tom Peters·User interface design
Using Google’s Wonder Wheel for Mind Mapping & Generating New Ideas
February 15th, 2010 · Comments Off · Books I Like, Business Process, Communications, Google, Tools, strategy
Google’s Wonder Wheel is Search and Mind Mapping combined together. The Wonder Wheel was introduced in May 2009 and is one of Google’s best kept secrets. This search/mindmapper tool shows search results in a Wheel with different Spokes for each associated search result. Fantastic tool for brainstorming, studying trends, and idea generation.
Tags: Add new tag·Google·Innovation·Mind Mapping·Problogger·Research·strategy·Wonder Wheel·Writer’s Block
How To Write Technical Documentation For APIs
February 1st, 2010 · View Comments · Content Management, How To, Linkedin, Procedures, Software Development, Technical Writing, strategy
One of the threads on LinkedIn is how to write technical documentation for APIs. It’s been many years since I’ve documented an API (Java & Oracle) so if you have any thoughts on the best way to do this, then please jump in. An application programming interface (API) is an interface implemented by a software [...]
Tags: API·Application programming interface·Examples·Google Maps·guidelines·Java·Linkedin·Oracle·Programming·Technical documentation
How Advertising in User Guides Could Work
January 10th, 2010 · View Comments · Communications, How To, strategy, user guides
Putting advertising in user guides may seem rather flaky at first, but it could work. Here’s why. Life is full of taboos. Things you should and shouldn’t do. One of my ‘pet projects’ is to connect the lines between Sales and Technical Documentation. To me, they both serve the same purpose. Serve the customer. While they both start at different points, the end goal is the same. Unfortunately, these two departments rarely work together. Let’s take a look at how we can fix this.
