Gerry McGovern provides this week’s guest article. You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to [...]
Entries Tagged as 'Advertising'
How To Build & Destroy Your Brand On The Web
February 26th, 2010 · Comments Off · Books I Like, Communications, Social Media, Tips, strategy
Tags: Advertising·Bank of Ireland·brand·Business·Chris Brogan·Consultant·Harvard Business Review·Marketing·Richard Branson·strategy·Tom Peters·User interface design
How Advertising in User Guides Could Work
January 10th, 2010 · View Comments · Communications, How To, strategy, user guides
Putting advertising in user guides may seem rather flaky at first, but it could work. Here’s why. Life is full of taboos. Things you should and shouldn’t do. One of my ‘pet projects’ is to connect the lines between Sales and Technical Documentation. To me, they both serve the same purpose. Serve the customer. While they both start at different points, the end goal is the same. Unfortunately, these two departments rarely work together. Let’s take a look at how we can fix this.
Is this true? The goal of a project is to make the user successful!
November 6th, 2009 · View Comments · Career, Content Management, How To, Productivity
Ben says: “The goal of a project is to make the user successful at what he wants to accomplish. Go ahead, read that previous sentence a few times. It’s one that would do well to sink in.” Is this true?
Tags: Advertising·Business·Call centre·Customer Management·Goal·management·Product·Public relations·Technical support·Usability·Users
What is the 'search, compare, verify' generation?
October 24th, 2009 · Comments Off · Business Process, Productivity
Image via Wikipedia Gerry Mcgovern Success on the Web is not about making customers do what you want. It is about helping customers do what they want. My Lenovo laptop has great battery life. The battery lasts for 650 thousand million years if I don’t turn it on, and for 65 thousand million years if [...]
Tags: Advertising·Battery·Business·Consumer·Content Management·Customer service·Marketing·Mobile Phone·strategy·Technology·user interface·Vodafone
