Gerry McGovern provides this week’s guest article. You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to [...]
Entries Tagged as 'Books I Like'
How To Build & Destroy Your Brand On The Web
February 26th, 2010 · Comments Off · Books I Like, Communications, Social Media, Tips, strategy
Tags: Advertising·Bank of Ireland·brand·Business·Chris Brogan·Consultant·Harvard Business Review·Marketing·Richard Branson·strategy·Tom Peters·User interface design
12 Steps To Getting Started as a Consultant
February 24th, 2010 · View Comments · Books I Like, Career, Communications, How To, Linkedin
Most people think it’s difficult start a career as a business consultant. I used to think the same in my early 20s when I started in IT. In retrospect, I should have made more efforts to establish myself as a consultant earlier; the benefits certainly outweigh the downsides. As luck would have it, I was [...]
Tags: Chris Brogan·Consultant·Harvard Business Review·Linkedin·management·Management consulting·Richard Branson·strategy·Tips·Tom Peters
Using Google’s Wonder Wheel for Mind Mapping & Generating New Ideas
February 15th, 2010 · Comments Off · Books I Like, Business Process, Communications, Google, Tools, strategy
Google’s Wonder Wheel is Search and Mind Mapping combined together. The Wonder Wheel was introduced in May 2009 and is one of Google’s best kept secrets. This search/mindmapper tool shows search results in a Wheel with different Spokes for each associated search result. Fantastic tool for brainstorming, studying trends, and idea generation.
Tags: Add new tag·Google·Innovation·Mind Mapping·Problogger·Research·strategy·Wonder Wheel·Writer’s Block
Al Gore’s Gentle Guide to Killer Presentations
January 25th, 2010 · Comments Off · Books I Like, Communications, How To
Speaking in public is the last thing most of us want do. So I was surprised to read how AL Gore, an experienced speaker, reached out to Nancy Duarte to improve his public-speaking skills. The next time you have to give a presentation, remember the following.
Tags: Add new tag·Al Gore·Guy Kawasaki·Leadership·PowerPoint·Presentations·Public-speaking·strategy
How To Differentiate Yourself As A Technical Writer
January 18th, 2010 · View Comments · Books I Like, Career, How To, Productivity, Snagit, Social Media
Tom Peters says, “the value of services will continue to fall” and that the only way to survive is to differentiate yourself from the competition. Is this true? How do you as a technical writer make yourself stand out from the crowd? If you don’t, what impact could this have on your career?
Tags: Add new tag·Camtasia·Career·Debbie Weil·India·Linkedin·screencast·technical writer·Tom Peters·Video
4 Hour Work Week – Downloadable Checklists to be More Productive
October 7th, 2009 · Comments Off · Books I Like, Productivity
I avoided reading Tim Ferris’ blog, the 4 Hour Work Week, for the longest time. My mistake! If you want to learn how to save time and be more productive, this blog is gold-dust. It’s a cut above the rest as it backups up his philosophy with real case studies that demonstrate how his methods work.
Tags: 4 Hour Work Week·Checklists·download·Productivity·Tim Ferris·Time Saving·Tips
How to Get Your Email Answered
October 6th, 2009 · Comments Off · Books I Like, How To, Microsoft Excel, Productivity
Chris Brogan (read and bookmark!) just hit a new milestone. He’s now getting over 600 emails a day on average. 50% were people asking me his time, 25% were “really nice people,” 20% were business opportunities, and 5% were friends. A quick bit of math: if he answered 1 email a minute, 600 emails would [...]
Tags: Chris Brogan·email·Facebook·Google·google docs·Google Spreadsheets·Productivity·social media·Social network·Time-wasting·Twitter











