Category Archives: Communications

How To Build & Destroy Your Brand On The Web

cattle-branding

Gerry McGovern provides this week’s guest article. You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these … Continue reading

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12 Steps To Getting Started as a Consultant

Most people think it’s difficult start a career as a business consultant. I used to think the same in my early 20s when I started in IT. In retrospect, I should have made more efforts to establish myself as a … Continue reading

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Using Google’s Wonder Wheel for Mind Mapping & Generating New Ideas

how to use google wonder wheel

Google’s Wonder Wheel is Search and Mind Mapping combined together. The Wonder Wheel was introduced in May 2009 and is one of Google’s best kept secrets. This search/mindmapper tool shows search results in a Wheel with different Spokes for each associated search result. Fantastic tool for brainstorming, studying trends, and idea generation. Continue reading

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Don’t Feed The Trolls!

Troll, Communications, PR, Marketing, Strategy, Policy

I have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention. Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next? Continue reading

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What’s the Best Font for Web Writing?

arial-font

When I started in tech docs, Times New Roman was THE font for printed manuals. There was no ifs, buts, or maybes about this. Times New Roman. Size 11. Since then other more trendy fonts have come onto the market. … Continue reading

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What Andrew Chen Can Teach You About Writing Killer Headlines

andrew-chen

If you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The … Continue reading

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Al Gore’s Gentle Guide to Killer Presentations

Speaking in public is the last thing most of us want do. So I was surprised to read how AL Gore, an experienced speaker, reached out to Nancy Duarte to improve his public-speaking skills. The next time you have to give a presentation, remember the following. Continue reading

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Using Google Wave to Write Technical Documents

Maeve asks on LinkedIn how we can use Google Wave to write technical documents. Well, the first consideration is that Google Wave is not designed as a tech authoring tool but for collaboration and ‘almost’ real-time information exchange. Saying that, it does offer many benefits if you need to plan/coordinate/review documents in a networked environment. Here are some ideas. Continue reading

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7 Ideas to Inspire Your Business & Laser Focus Your Blog

Denise Wakeman asks, “How am I going to come up with fresh content for my blog three times a week?” She lists some excellent ideas designed to help save you time and stimulate some new ideas. Here are some others you might want to consider. Continue reading

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How Advertising in User Guides Could Work

Japanese made English Bread sold in China

Putting advertising in user guides may seem rather flaky at first, but it could work. Here’s why. Life is full of taboos. Things you should and shouldn’t do. One of my ‘pet projects’ is to connect the lines between Sales and Technical Documentation. To me, they both serve the same purpose. Serve the customer. While they both start at different points, the end goal is the same. Unfortunately, these two departments rarely work together. Let’s take a look at how we can fix this. Continue reading

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Do Business Leaders Need to Write Well to Succeed?

world-leaders-as-pandas

Thom Haller asks on TCW if ‘to be an effective leader, you need to learn how to write well’.

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How to Add your site to Bing's Directory Listing

To add your site to Bing, Microsoft’s new search engine: Continue reading

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Dow Jones Writers Get Conduct Rules for Social Media

microphone

The Wall Street Journal writers were given a newly compiled list of rules for “professional conduct,” which included a guide for use of online outlets, noting cautions for activities on social networking sites. The memo says that staffers should consult their editor before “connecting” to or “friending” any reporting contacts who may need to be treated as confidential sources, and business and pleasure should not be mixed on services like Twitter. The revised code of conduct also includes details about offline friendships, freelance work and public speaking. Continue reading

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SiteScan – Google Analytics Help and Configuration Tool

SiteScan – Google Analytics Help and Configuration Tool Continue reading

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Sample Text for an Online Survey

microphone

If you plan to do an online survey either by email or over the web, make sure you follow a few golden rules. Keep it short. No more than 3 screens. No more than 10 questions. Otherwise they will give up and close the browser. Add some benefit, for example, a prize. Describe how and when they will be entered into the prize. Include the date for the draw. Emphasize how you value their opinion and how you will keep their responses in confidence. Continue reading

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Difference between a Case Study and a White Paper

  Can tell me the difference between a case study and a white paper. I read your case study overview and am having a hard time differentiating between them. If you have a minute, can you clarify?

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How to agree on a Statement of Work

Question: I have an short term contract to develop Standard Operating Procedures but the statement of work is very light.  Any suggestion on questions to ask in kick off meeting to assure preparing best documentation for client?

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Table of Contents doesn’t work in Word

Here’s a common problem with MS Word.  For some unknown reason, the Table of Contents (which was there this morning) is now gone. When you look at the page in Word, you might see this error message: { TOC\O "2-4"\H … Continue reading

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